Customers increasingly want to interact with your company when it’s convenient for them, not you. This may require a major shift from the way you currently market products and services. But this challenge can be overcome when you’re able to use real-time customer information from across the enterprise to present offers at the moment customer attention is at its highest.

Infor’s CRM marketing solution enables you to make intelligent decisions about customers in real time across all touch points. You can make better use of inbound customer contacts as a channel to present offers, run more targeted outbound campaigns that are sensitive to customer preferences, and manage all your marketing resources more effectively.

Infor’s CRM marketing software helps companies like yours:

• Make intelligent customer decisions in real time
• Determine the optimal message for every customer
• Synchronize marketing campaigns across inbound and outbound channels
• Create stronger, more valuable customer relationships
• Improve cross-sell/up-sell rates and customer loyalty